Mobility
Parkmania parking app
- Role
- UX/UI Designer
- Period
- 2020 · University project
- Location
- Gothenburg, Sweden
A parking app concept that opens up unused private spaces in busy city areas.
About
The aim of this project was to develop a parking app that helps drivers park in sought-after areas by advertising parking spaces that are otherwise unused.
The project began with identifying business and user needs, followed by quantitative and qualitative research, which led to wireframing, user testing, and prototyping.
The strategy
There are two identified users: car drivers and parking spot owners. The car driver group is divided into subcategories to build a better understanding of their needs, and a target group definition clarifies who the app is for.
Survey
30 people from Gothenburg, Jönköping, and Borås took part in a quantitative survey about their issues with current parking facilities. Eleven said they had trouble parking in the city centre; others mentioned problems near accommodation or public transport.
The majority of respondents were students aged 25–30 (46% of the survey) — a core part of the target market.
Research and design
- User groups and target group definition.
- Empathy maps.
- Wireframes and site map.
- Interactive prototypes and user testing.